Brand history

Just keep the dream

Everybody has a dream. Just Falafel is ours - to revolutionize the world of fast food. Simply because we believe there is always a better way to do things. We believe that quick and delicious meals should be good for your health, tantalizing to your taste buds, and uplifting for your spirit, all at the same time.

So our menus itself is an innovation. It an answer to an increasing demand for healthier and more ethical fast food. We combine the best authentic falafel with global flavours like the American, Greek, Indian, Italian, while retaining the falafel’s core nutritional values. Our shops provide a modern gourmet setting that is inviting to falafel lovers everywhere.

Just Falafel is a dream we are building one falafel at a time, blending flavours, meshing ideas and mixing people. Since we opened our first branch in Abu Dhabi, UAE in 2007, we have experienced extraordinary growth across seven countries becoming one of the fastest growing food chains. Today we are the largest falafel chain in the world. And growing.

Not Just falafels 

With partners and franchisees that share our love of great food, superb quality and exceptional service, Just Falafel aims to redefine the fast food category with great flavours, healthy food and socially-conscious behaviour.

So we fully engaged with the communities in which we operate. Some of our programs include a scholarship fund for promising students as well as sponsorships of sporting, fashion and film events in our markets.